Backscreen, a provider of OTT platforms, has unveiled an enhanced demo environment designed to offer broadcasters and media organizations a practical understanding of its cross-generational user experience. The revamped demo access page provides a downloadable Android Demo App, which incorporates a "Gen Z Mode," alongside a browser-based portal mirroring the complete OTT interface.
The primary goal is to enable product and strategy teams to assess UX logic, responsiveness, and content presentation across both native and web environments as OTT services become increasingly intricate. Backscreen's demo illustrates how short-form, vertical video can be integrated into an operator or broadcaster application, reflecting the viewing habits of younger audiences. The company highlights DPP Market Insights data, indicating that short-video advertising accounted for over 50% of total video ad spend in 2025 and is projected to reach 65% by 2030.
The Android app facilitates native testing of interaction flows, UI timing, and playback behavior. It features a Gen Z Mode with short-format viewing and recap functionalities while illustrating how the platform can accommodate a broader range of age groups. The web portal offers a replica of a complete OTT front end, with banner carousels, featured rows, clearly defined content categories, title detail pages, and quick previews, optimized for both desktop and mobile.
For operators seeking a more in-depth evaluation, Backscreen is offering tailored demos aligned with specific workflows, content setups, or technical objectives, demonstrating how the platform can be adapted to individual service strategies. The demo environment also features custom movie posters created by artist Lucas Lauriano, which users can transform into personalized T-shirts – framing the experience as more of a discovery exercise rather than a conventional technical trial.
Backscreen is supported by Baltic telecoms operator Tet and operates on secure, EU-based cloud infrastructure, offering what the company describes as enterprise-grade reliability with startup-style agility. According to Backscreen: "The new demo access page brings together a downloadable Android Demo App – including a “Gen Z Mode” – and a browser-based portal that mirrors the full OTT interface." They add that it allows teams to "evaluate UX logic, responsiveness and content presentation across both native and web environments as OTT services become more complex." The company also "cites DPP Market Insights figures showing short-video advertising accounted for more than 50% of total video ad spend in 2025 and is projected to reach 65% by 2030."