Network 10 has introduced its new virtual production studio, called Studio 1A, in Melbourne. The facility integrates a large chromakey area and virtual production software, utilizing automated cameras and graphics powered by Unreal Engine. This advancement aims to enhance the network's broadcasting capabilities.
Martin White, vice president of news at Network 10, highlighted the importance of this technology for their growing audience. “Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is,” White said. “Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology.”
The studio features automated camera systems that are operated remotely and integrate seamlessly with the graphics platform. This enables the creation of complex effects during live broadcasts, facilitating camera movements and scene transitions that would be challenging or require more staff in traditional setups.
Network 10 has designed Studio 1A to support various program formats, including news broadcasts and special events. This move is similar to the investments made by its U.S. counterpart, CBS News, in virtual production for its local affiliates and streaming service, CBS News 24/7.
According to White, this studio is “just a first step” in the network’s ongoing technological advancements. However, further details about future investments and expansion of virtual production capabilities to other markets have not yet been disclosed.