«Now 90s & 00s» is a music channel that primarily focuses on playing popular hits from the 1990s and 2000s. It offers a curated selection of pop, R&B, and hip hop tracks that defined those decades, appealing to a wide audience who enjoys nostalgic music. The channel's programming typically features a mix of well-known artists and lesser-known gems, providing a diverse musical experience for viewers.

One of the key features of «Now 90s & 00s» is its emphasis on nostalgia. The channel's playlist often includes songs that evoke memories of specific events, trends, and cultural moments from the 1990s and 2000s, allowing viewers to relive those times through music. This nostalgic aspect contributes to the channel's appeal, as it caters to a demographic that grew up during those eras and cherishes the music of their youth.

Beyond the nostalgic element, «Now 90s & 00s» also serves as a platform for introducing younger generations to the music of those decades. By playing songs that have stood the test of time, the channel provides a gateway for discovering the timeless appeal of classic pop, R&B, and hip hop tracks. This exposure to older music can broaden musical horizons and foster an appreciation for different genres and eras.