«NDR Schlager» is a German radio channel operated by Norddeutscher Rundfunk (NDR), one of the nine public broadcasting corporations in Germany. It focuses on playing Schlager music, a genre popular in Germany, Austria, and Switzerland. Schlager is characterized by its catchy melodies, often with a focus on love and romance, and its use of traditional instrumentation such as the accordion and the orchestra.
The channel's programming typically includes a mix of classic and contemporary Schlager hits, as well as interviews with artists, news updates, and features related to the genre. «NDR Schlager» is popular among listeners who enjoy the nostalgic and upbeat nature of Schlager music, and it plays a significant role in promoting the genre and its artists.