The International Mixed Martial Arts Federation (IMMAF) has joined forces with streaming expert Joymo to revitalize IMMAF.tv, establishing it as the leading global platform for amateur MMA content. The upgraded platform debuted with live coverage of the IMMAF Youth World Championships in Al Ain, achieving record engagement across 48 countries and surpassing 170,000 content views.
IMMAF.tv will continue providing exclusive live and on-demand coverage of significant events, including the upcoming 2025 IMMAF World Championships in Tbilisi, Georgia, and the Pan American Championships in Monterrey, Mexico. Fans can access content through monthly subscriptions or pay-per-view options, accessible on mobile devices, desktops, and smart TVs.
“With MMA’s global audience nearing half a billion, our goal is to make IMMAF.tv the go-to hub for amateur competition,” said IMMAF CEO Densign White. “Joymo’s technology gives us control over our data, audience, and commercial assets—essential for sustainable growth.”
Joymo COO Marius Larsen added, “This partnership strengthens MMA’s digital footprint and deepens fan engagement, from grassroots to elite levels.”
Established in 2012, IMMAF organizes international tournaments for youth, junior, and senior athletes. This new platform offers fans enhanced access to competitions and insights while generating new commercial opportunities for the sport's continued growth.