«ITV 1 West Country West» is a regional channel of the ITV network in the United Kingdom, specifically serving the West Country region. The channel broadcasts a variety of programming, including news, entertainment, and local content tailored to the interests and concerns of the West Country audience.

The channel's news coverage focuses on events and issues affecting the region, including local politics, business, crime, and community matters. It also provides updates on national and international news relevant to the West Country audience.

Beyond news, «ITV 1 West Country West» offers a selection of entertainment programming, featuring popular shows, dramas, and comedies, as well as locally produced content. The channel's schedule is designed to appeal to a broad range of viewers across the region, showcasing the diverse cultural and social landscape of the West Country.

«ITV 1 West Country West» plays a vital role in providing a platform for local voices and perspectives, highlighting the unique character of the West Country and fostering a sense of community among its viewers.