«Pershiy» is a Ukrainian national television channel, one of the oldest and most popular in Ukraine. It began broadcasting on August 24, 1991, after Ukraine declared its independence. «Pershiy» was part of the Ukrainian State Television and Radio Company, but was later privatized.

«Pershiy» is known for its diverse content, covering a wide range of genres, including news, entertainment programs, movies, series, music, sports broadcasts, and much more. It has a large audience in Ukraine and beyond.

«Pershiy» plays a significant role in Ukrainian society, informing viewers about current events, entertaining them, and contributing to the development of Ukrainian culture and art. It is one of the key sources of information and entertainment for millions of Ukrainians.