«MTV Россия» is a Russian music television channel that broadcasts music videos, programs about music and show business, as well as entertainment programs. The channel was launched in 1998 and is part of the global MTV network.
The first video clip by a Russian artist was «Vladivostok 2000» by the group «Mumiy Troll», the first foreign video was the clip by Puff Daddy and Jimmy Page «Come With Me».
The audience of «MTV Россия» is young, cosmopolitan people who live in a frantic pace and rapidly change the surrounding reality; innovators who perfectly feel their time. The channel is constantly updated along with its audience. The age of viewers of «MTV Россия» ranges from 11 to 34 years old.
The programs and design of the Russian TV channel are constantly updated to reflect changing viewer needs. «MTV Россия» is no longer just music, but also high-quality entertainment content. The clear stylistic format is easily recognizable and reflects the channel's audience.
Broadcasting is 2 hours ahead of Moscow time.