«Pervyy Baltiyskiy Muzykalnyy» is a Russian-language music television channel broadcasting its program in Latvia, Lithuania, and Estonia. It is known for its interactivity, as it allows viewers to influence the broadcast by choosing the music that will be played on the program.
The channel positions itself as 100% interactive, meaning its broadcast is entirely dependent on viewer choice. Claimed viewership figures are 2.5 million viewers on cable television in Latvia, Lithuania, and Estonia, as well as 150,000 viewers via satellite receivers. «Pervyy Baltiyskiy Muzykalnyy» is also available online, allowing it to reach an audience worldwide.
It is important to note that the channel positions itself as Russian-language, which may affect its audience and programming. Also, information about the number of viewers may be exaggerated, as the channel does not provide official statistics.
