WBC (World Business Channel) – a Russian educational television channel for active people. For those who know that everything is achievable! (channel slogan).
The channel broadcasts interviews, analytical, journalistic, discussion, and educational programs.
According to the program concept, WBC content is presented by programs of three main themes: Business, Sports, and Lifestyle. This unique mix allows to meet the basic needs of the target audience of the channel.
Filming is carried out not only in the studio (which is a common practice for most satellite channels today), but also on location. Films such as "Encyclopedia of Industry", "Club Card" (about sports clubs around the world), "Hotels of the World" are filmed in different cities of the Russian Federation.
Another position of the channel is that intelligent, mature people who have already achieved a lot should communicate with the audience. Therefore, among the program hosts are professionals working in various fields. Konstantin Borisov (SupportPartners), Alina Lavrentieva (PWC), Alina Nazarova (Private banking Otkritie), Olga Panchenko (GallaDance). Stars of sports, show business, and art figures share their experience and opinions.
Every quarter, various Special Projects are aired on the channel. In particular, the Day of the Region: throughout the day, programs are aired dedicated to the life of a specific region (business, investment attractiveness, economic and sporting achievements, social projects, personalities without whom it is impossible to imagine the development of this territory).
