3Play Media, a leading provider of media accessibility solutions, has announced a significant advancement in its capabilities: the launch of a global linguist marketplace. This development coincides with the impending June 2025 enforcement of the European Accessibility Act (EAA), making 3Play Media ideally positioned to assist organizations in meeting the new captioning and audio description requirements across multiple languages.
Leveraging cutting-edge AI models and workflows, these solutions automate media localization processes, enabling businesses to achieve global expansion more rapidly and cost-effectively without compromising quality. Whether the need is for subtitles, dubbing, or accessibility services, 3Play Media's global platform caters to diverse video content, from short training videos to full-length series.
Josh Miller, Co-CEO and Co-Founder of 3Play Media, commented, “In our conversations with numerous content publishers and localization buyers, a recurring theme emerged: they need to be ready to comply with EAA requirements quickly while maintaining quality. Our AI-enabled solutions can be deeply integrated into your supply chain, positioning businesses to meet growth goals and the upcoming EAA requirements efficiently.”
3Play Media’s daily processing of thousands of files for captioning and audio description, with turnarounds ranging from hours to days, is supported by a vast distributed workforce. Chris Antunes, Co-CEO and Co-Founder of 3Play Media, added, “It was just a matter of time before we expanded this proprietary model to languages outside of the U.S. and to additional services like subtitling and dubbing.”
The expansion of their patented marketplace to include linguists worldwide will allow 3Play Media to deliver global language support for subtitles, dubbing, and accessibility services, mirroring the scale and speed of their existing English solutions. Early adoption is being facilitated through partnerships with charter customers, including Gaia, which is collaborating with 3Play Media to ensure EAA compliance for its French and German video content.
Lorraine Lynch, Head of Digital Operations at Gaia, Inc., stated, “As a long-time customer, we rely on the consistent high quality that 3Play delivers and we trust them to support the new languages in an innovative, cost-effective way.”