Amagi, a leading provider of CTV solutions, and Anoki, Inc., a developer of AI-powered contextual advertising, have joined forces to accelerate the growth of contextual advertising for free ad-supported streaming TV (FAST) channels. The partnership combines Amagi's extensive CTV platform with Anoki's AI-powered ContextIQ technology, aiming to deliver a more personalized and engaging experience for viewers.
“This partnership with Anoki aligns perfectly with our mission to optimise ad delivery and monetisation for FAST channels, as well as ensure our customers have access to the latest in technology and AI,” said KA Srinivasan, co-founder and chief revenue officer of Amagi. “Anoki’s advanced, AI-powered ContextIQ is the best in class in contextual advertising and will boost viewer engagement and maximise the monetization potential of FAST. ContextIQ also enhances our recently announced Zero Slate innovation, offering unparalleled efficiency and user experience.”
“Our cutting-edge AI assures ads are highly relevant and contextually aligned with the content viewers are watching. ContextIQ upends traditional advertising and ensures maximum viewer engagement, brand safety, and adherence to privacy standards. Partnering with Amagi, an important platform in the FAST ecosystem, allows us to bring our advanced contextual targeting capabilities to a wider audience,” adds Raghu Kodige, Founder and CEO of Anoki.
The collaboration will focus on creating innovative ad formats, enhancing content monetization, and improving viewing experiences for viewers, leveraging the power of AI to deliver more relevant and engaging ads. Amagi's global client base includes prominent names like ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.