BBC Studios has launched the first phase of a pay model for visitors to the US version of its website. In an initial phase, visitors will pay $1 a week ($49.99/year) or $8.99/month. In return they’ll get unlimited access to the BBC’s news articles, feature stories and the 24/7 livestream of the BBC News channel. Later, after it has considered the initial response an ad-free documentary series and films (including the full BBC Select documentary catalogue), ad-free and early release podcasts, and exclusive newsletters and content will be included in the offer.
Rebecca Glashow, CEO BBC Studios Global Media & Streaming described the move as an exciting new chapter: “We’re bringing more of the BBC’s trusted, high-quality content together in one powerful, easy-to-access destination. Over the next few months, as we test and learn more about audience needs and habits, additional long-form factual content will be added to the offer for paying users.” The BBC is under pressure to increase revenues amid cost pressures on its domestic services. However, it is not the only broadcaster making such a move, with CNN – now headed by former BBC director-general Mark Thompson – also launching a pay service.
Following a period of significant investment in technology and journalism, BBC.com relaunched last year and has seen double-digit year-on-year growth. The website reaches 139 million visitors globally, including nearly 60 million in the United States alone. Visitors who choose not to pay will still have access to select global breaking news stories, BBC Radio 4 and BBC World Service radio livestreams, BBC World Service Languages sites, and a variety of free newsletters and podcasts. The site will remain ad-supported, providing global brand partners with continued opportunities to connect with the BBC.com audience in impactful and meaningful ways.