The BBC World Service is undergoing a significant transformation in its global content distribution, moving from satellite to an IP-based delivery system. This initiative, spearheaded by Encompass Digital Media in partnership with Zixi, promises unparalleled flexibility, scalability, and cost-effectiveness.
The project utilizes Encompass’ Altitude Connect platform, integrating Zixi’s IP delivery technology with Altitude Media Cloud. This modernization of broadcast infrastructure is a key component of the BBC’s distribution roadmap, prioritizing audience resilience and efficient content distribution.
The first phase, completed in March, successfully transitioned European partners to IP distribution. A phased rollout is now underway across the Americas, Pacific, Africa, and Asia. Nigel Fry, Director Distribution, International Services, BBC News, stated: “Transitioning BBC World Service distribution to IP represents a major milestone in our commitment to modernizing how we serve markets worldwide. This shift provides another level of flexibility for our services while aligning with our long-term strategy to adapt to the evolving media landscape. With the support of Encompass and Zixi, we are ensuring that BBC World Service continues to deliver trusted news and information to audiences, wherever they are, with greater reach and security than ever before.”
Marc Bruce, CEO of Encompass Digital Media, highlighted the benefits: “We are proud to partner with the BBC and Zixi to bring a new era of IP-based content distribution to BBC World Service. This project is a significant step forward in modernizing broadcast infrastructure, allowing for greater flexibility, cost efficiency, and enhanced security. By moving away from satellite, we are enabling the BBC to reach its global audience with unmatched flexibility and precision.”
Marc Aldrich, CEO of Zixi, added: “Zixi is thrilled to collaborate with the BBC and Encompass to deliver this groundbreaking transition to IP-based distribution. Our technology ensures the highest level of reliability, security, and scalability, allowing the BBC World Service to expand its reach and maintain its reputation for excellence in global broadcasting. This project is a testament to the future of content delivery, where IP distribution becomes the gold standard for efficiency and innovation.”
This transition isn't just a technological upgrade; it's a strategic shift that future-proofs BBC World Service distribution.