beIN has become the first operator to launch Synamedia Senza for its new subscription video service, beIN Stream. Unveiled at IBC 2024, Senza uniquely shifts the entire user experience to the cloud, eliminating the need for device-specific apps. It offers a streamlined HTML5 interface for quick deployment of free, low-cost, or premium services.
This cloud-based approach drastically alters the economics of reaching consumers. It circumvents platform ecosystem fees and revenue sharing, slashing onboarding costs by up to 90%. Senza’s use of cloud graphics processing enables a truly personalized and immersive viewing experience, enhanced by advanced graphics and AI-generated synthetic video.
Israel Esteban, CTO at beIN, stated, “beIN is at the forefront of embracing advanced technologies with the power to grow our business by reaching new customer segments across a broader array of devices. We have adopted several breakthrough technologies from Synamedia over the years and we look forward to extending our partnership as we explore the opportunities offered by Senza.” beIN Stream will initially utilize Senza in select countries within the MENA region.
Paul Segre, CEO at Synamedia, added, “Senza gives operators like beIN an easy way to increase their market share by reaching new audiences. Senza’s innovative approach reduces deployment and operational costs yet delivers a viewing experience unlike any other platform. And the best part is it will only improve with time, resulting in lower operational costs for the service provider and a better viewing experience for viewers. It’s a win-win.”
Senza is poised to revolutionize monetization strategies across various sectors, including media and entertainment, hospitality, and IoT. Its transformative impact extends beyond cost reduction; it also removes technological hurdles, paving the way for more engaging viewing experiences.