Bitcentral, a leader in media workflow solutions, is set to unveil its latest AI-powered innovations at NAB Show 2025 (West Hall, Booth #W2213). The company will demonstrate how broadcasters and media organizations can enhance efficiency, maximize revenue, and streamline content operations.

A key highlight is Fusion Insights, an AI-driven tool providing producers, editors, and journalists with faster access to video content. Fusion Insights automates metadata generation, content discovery, and workflow efficiency, leveraging Retrieval-Augmented Generation (RAG) technology. This empowers media teams to locate, analyze, and repurpose assets faster, reducing manual effort and unlocking greater content value. Users will experience seamless integration of historical video libraries with current content, enhancing viewer engagement.

“AI is no longer just a buzzword — it’s redefining how media organizations operate, and enhancing so many of the tasks required for achieving excellence in journalism,” said Sam Kamel, CEO of Bitcentral. “At NAB Show 2025, we’re excited to showcase how our AI-driven solutions empower broadcasters, and specifically the people engaged in the production of news with smarter metadata management, automated content curation, and enhanced monetization strategies.”

Attendees can explore how AI-driven workflows can elevate their media operations at Booth #W2213.