Channel 4's streaming services experienced phenomenal growth in October, setting new records across the board. The success was largely attributed to the popularity of Married at First Sight, which became the most-streamed title across all platforms that month, exceeding even Netflix, Amazon, BBC, and ITV. The show garnered an impressive 3,234 years (1.7 billion minutes) of viewing time.
Overall, Channel 4 streaming recorded a record-breaking 13,318 years (seven billion viewer minutes) in October, with October 30th marking its best single day since April, boasting 270 million viewing minutes. This represents a 12% year-on-year increase in the proportion of overall viewing via Channel 4 streaming. From January to October, viewer minutes were up 19% compared to the previous year.
Kiran Nataraja, Director of Streaming & Content Strategy, Channel 4, commented: “Channel 4 streaming continues to break records, underlining the success of our Fast Forward strategy. Taken together with our social audience growth, with a trebling in UK views of full episodes of our programming on YouTube, it is clear Channel 4 remains the go-to for audiences on any device and via any platform, flocking to our compelling mix of well-loved brands and fresh made-for-streaming shows.” Other contributing factors to the record-breaking month included the strong performance of shows like The Great British Bake Off (782 million minutes viewed), Gogglebox (213 million viewer minutes), Taskmaster (189 million viewer minutes), and Celebrity SAS: Who Dares Wins (150 million viewer minutes).