CNBC has broadened the reach of its CNBC+ streaming subscription service. Initially accessible through iOS and Android apps and its website, it's now available on Apple TV and Roku, starting April 2, 2025.
The service delivers a "global stream" of business day programming, incorporating coverage from Europe and Asia to supplement live US coverage during off-peak hours. A key feature is the "Market Data Stream," offering an L-bar overlay with a CNBC ticker and a sidebar for extra content. "We’re thrilled to expand our distribution of CNBC+ to Apple TV and Roku," stated K.C. Sullivan, CNBC president. "Giving new and existing audiences another way to engage with our content ensures they never miss a moment of CNBC’s highly valued insights and analysis that matter most for their money."
CNBC+ subscribers gain access to an on-demand library of dayside programming (up to seven days post-air) and additional content from the CNBC Leaders brand. Note that evening, overnight, and weekend programming (including repeats of shows like "Dateline" and "Shark Tank") is not included. The service is expanding to other platforms in the coming months.
Besides the base package, CNBC offers bundled options: "All Access" ($599.99/year) includes investor tools, expert advice, and premium content from Jim Cramer; and "Pro" ($34.99/month or $299.99/year), excluding Cramer's content. An "Investing Club" tier grants access only to Cramer's content, and a free account offers watchlists and charting tools (without live video unless paired with a pay TV provider login).
While initially available on cnbc.com and via its mobile apps, Apple TV and Roku app downloads may be initially limited. There's no free trial. This move into subscription-based digital content is a strategic response to declining pay-TV subscriptions, allowing CNBC to generate revenue directly from consumers. This also coincides with Comcast's planned spin-off of most cable properties, including CNBC, into SpinCo later in 2025.