DirecTV has significantly revamped its television offerings, unifying its satellite and streaming services under a single brand and pricing structure. This move aims to simplify the customer experience and provide a more cohesive platform. The company announced the retirement of its previous brand names – DirecTV via Satellite, DirecTV via Internet, and DirecTV Stream – in favor of a single “DirecTV” brand.
The updated website now serves as a central hub for all DirecTV services, encompassing satellite and streaming options, including free ad-supported content (FAST channels) and various genre-based packages. Customers can now select from three main product types.
MyFree DirecTV provides access to roughly 100 free ad-supported streaming channels available through the DirecTV app on numerous devices including Roku, Fire TV, Apple TV, Samsung smart TVs, and Android TV. Signature Packages, the traditional pay TV plans, are offered via satellite and internet, offering a mix of channels. Pricing begins at $85 per month. Lastly, Genre-Based Packages provide lower-cost bundles catering to specific interests, starting at $35 per month and accessible through the app. Examples include MyEntertainment ($35, including ad-supported Disney+, Hulu, and Max) and MySports ($70, including ESPN+).
Streaming users access DirecTV via the app; the optional Gemini Air device ($10/month) enhances functionality. Satellite users receive a set-top box and dish, also accessing MyFree DirecTV and connecting to third-party services. Existing DirecTV via Internet users with a Gemini box can retain their packages. This restructuring offers a streamlined experience with consistent pricing regardless of delivery method.