Dish TV India has significantly upgraded its Watcho OTT platform by integrating ThinkAnalytics’ ThinkMediaAI. This integration aims to deliver personalized content recommendations to millions of subscribers. ThinkMediaAI offers a comprehensive suite of tools, including content discovery, search functionality, editorial curation, UX orchestration, A/B testing, and insightful business analytics.
The solution will power search and personalized content discovery across over 24 OTT apps on Watcho's aggregation platform, extending beyond live TV. Mr VK Gupta, CTO at Dish TV India, stated, “The proven AI-powered capabilities of ThinkMediaAI give us the precision and scale to delight every subscriber, across 24+ OTT platforms, by surfacing content that truly resonates with their preferences. This collaboration ensures that our viewers enjoy a seamless, intuitive journey while our teams gain the agility to innovate faster, maximize audience engagement, and unlock new value in today’s dynamic OTT landscape.”
Peter Docherty, ThinkAnalytics CTO and co-founder, highlighted the significance of this partnership, adding, “Dish TV’s Watcho OTT aggregation platform is a pioneer in super-aggregating streaming services. Dish TV recognises that two third of India’s population are millennials or younger and the need to engage these viewers is paramount. With ThinkMediaAI, Dish TV will be able to monetize this opportunity while delivering a superior viewing experience to users.”
ThinkMediaAI's capabilities extend to metadata enrichment, supporting relevant recommendations even for niche, local language content as Watcho expands its library. Its real-time profiling and dynamic user interface features, including rail positioning and trending content, are personalized for each user. Editorial and curation teams benefit from access to insights on viewing trends and content performance, further enhanced by A/B testing and automation tools.