Following the successful launch of its ad-supported plan in several European countries last year, Disney+ is expanding its offerings to Finland, the Netherlands and Portugal this October. This expansion will provide consumers in these markets with a wider range of subscription choices and greater flexibility to enjoy world-class entertainment, including exclusive original series, blockbuster movies, and binge-worthy shows.
Starting October 17, consumers in Finland, Portugal, and the Netherlands can choose from the following features in the ‘Standard with Ads’ plan, alongside the ‘Standard’ and ‘Premium’ plans.
“The strong momentum of our ad-supported plan, following its launch last year, underscores the importance of providing consumers with choice, flexibility, and value,” said Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA. “As we expand into additional markets, Disney+ continues to offer advertisers a prime opportunity to engage with our premium-streaming platform, featuring our beloved brands and an exceptional line-up of movies and TV series. “We have enhanced our capabilities and are experiencing positive responses to date, including establishing a diverse range of partnerships with L’Oréal Paris, which is sponsoring Series 5 of “The Kardashians”; Uber One, which is collaborating with FX on “The Bear” in the UK; and Chloé fragrances, which is supporting the French original “Becoming Karl Lagerfeld” across five countries.”