DMAX, the popular German men's channel, has been added to the channel lineup offered by the cable association DNMG to cable operators across Germany. This significantly broadens DMAX's reach, making it available to millions of additional households.
DMAX joins existing DNMG channels HGTV and Tele 5, strengthening DNMG's overall offering. The expansion is a result of a strengthened partnership between DNMG and Warner Bros. Discovery, the parent company of DMAX.
“Expanding our collaboration with Warner Bros. Discovery enhances the appeal of our network operators’ channel offerings. DMAX is a channel that excites viewers with its compelling content and strong brand identity,” said Damian Lohmann, Director of Partnerships at DNMG. “We’re thrilled to provide our network operators and their customers with access to this unique channel.”
Matthias Heinze, Head of Distribution & Partnerships at Warner Bros. Discovery Deutschland, commented: “For over 18 years, DMAX has been synonymous with authentic entertainment that inspires adventure and a can-do spirit. Thanks to our partnership with DNMG, we can now bring this ethos into even more homes across Germany. Collaborating with a strong partner like DNMG enables us to significantly expand our reach across over 200 network operators, engaging new viewers with our content.”