KTVT, the CBS affiliate serving the Dallas–Fort Worth area, is now broadcasting its 11 a.m. news program from an extended reality studio. This change, implemented on October 14, 2025, builds upon the station's earlier adoption of this technology for weather and sports segments.
The station announced the move on LinkedIn, stating: “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.”
CBS has been actively integrating virtual and augmented reality technologies across its local stations throughout the country. For instance, CBS News Atlanta launched in September with a completely virtual studio. Other CBS properties, including WCBS in New York and the CBS News 24/7 streaming platform, have also incorporated virtual sets into their regular broadcasts.
Furthermore, long-standing CBS programs like “60 Minutes” and “CBS News Sunday Morning” have utilized green screen technology for specific segments for quite some time. However, these instances are generally more limited in scope.
While CBS hasn't confirmed whether other newscasts at CBS News Texas will transition to full virtual production, their current strategy suggests a strong commitment to augmented and virtual reality facilities. CBS News and Stations has created a more extensive national presence in this area compared to other U.S. station groups, although similar efforts are being pursued by others in the industry.