The Polish Ekstraklasa, Poland’s first-division football league, has announced new licensing agreements for the 2025/26 and 2026/27 seasons, significantly expanding its international reach. This move makes the league more accessible to fans in key European markets.
In Germany, Austria, and Switzerland, the broadcast partner is Sportdigital Fußball. Selected top matches will be shown on the linear channels Sportdigital Fußball and Sportdigital Fußball 2, as well as on the Sportdigital+ app – all in German. This ensures comprehensive coverage across various viewing platforms.
“We are delighted to continue our partnership with Ekstraklasa in Germany, Austria and Switzerland. Our viewers appreciate the excellent broadcast quality, and German fans in particular are very happy to be able to continue watching Lukas Podolski’s games. ‘Poldi’ still has many fans not only in Cologne, who will continue to be well served by Sportdigital Fußball in the future”, said Bendix Eisermann, Managing Director of Sportdigital.
Marcin Animucki, President of Ekstraklasa, added: “Interest in Ekstraklasa in Europe is growing season by season. The new broadcast agreements for the PKO Bank Polski Ekstraklasa, which will now feature on channels available in Germany, Switzerland and Austria, are a strong signal of our league’s growing prestige. These countries not only play an important role on the European football map, but also have a highly demanding audience. This is another important step in building a strong, recognisable Ekstraklasa brand abroad.”
Sportdigital Fußball and Sportdigital Fußball 2 boast extensive distribution in the region via platforms such as Sky Deutschland (Germany, Austria, Switzerland), Vodafone, Magenta V, Zattoo, and others, reaching an estimated 7 million viewers. Sportdigital’s portfolio extends beyond the Ekstraklasa, including broadcasts of the Portuguese League, Copa del Rey, MLS, J.League, the Scottish Premiership, and the AFC Champions League.