FranceTV Publicité, the advertising sales house of French public broadcaster France Télévisions, has signed an exclusive agreement with RTL AdAlliance to represent its television and digital advertising inventory across most of Europe and selected international markets. The partnership aims to streamline access for international advertisers and media agencies to France Télévisions’ advertising spaces.
Both partners highlighted the importance of a premium, brand-safe environment that adheres to European standards for measurement, transparency, and responsibility. Through RTL AdAlliance, FranceTV Publicité gains direct access to major European markets, utilizing RTL Group subsidiary’s adtech expertise and multinational campaign management capabilities. Crucially, FranceTV Publicité maintains complete commercial and strategic control over its inventories.
“By choosing a powerful international player such as RTL AdAlliance, we are pursuing our desire to strengthen the access to our advertising inventory on European and international markets, with a partner renowned for its network and operational efficiency,” said Marianne Siproudhis, Managing Director of FranceTV Publicité. “This partnership allows us to offer international advertisers a simplified, high-performance solution that meets the standards of quality, reliability and accountability that guide our actions.”
For RTL AdAlliance, this collaboration reinforces its strategy of developing a pan-European network, offering a robust alternative to global digital platforms. The RTL Group subsidiary already aggregates inventory from key partners including RTL Deutschland (Germany), ITV (UK), RAI (Italy), Atresmedia (Spain), DPG Media (Netherlands and Belgium), and Groupe M6 (France).
“We are proud to welcome such an iconic player as France Télévisions to our portfolio,” said Stéphane Coruble, CEO of RTL AdAlliance. “In a European market where alliances are essential to offer robust, high-quality alternatives to global platforms, this collaboration perfectly embodies our vision. Together we will create an even more attractive French video offering for international advertisers. With the complementarity between the public broadcaster France Télévisions and the commercial Groupe M6, RTL AdAlliance offers a distinctive total video portfolio that spans all audiences, contexts and formats.”