In its first year, the Freely streaming platform has achieved remarkable success, attracting half a million weekly users. This accomplishment is even more impressive considering that a report by Oliver & Ohlbaum projects Freely to become the largest TV device platform in the UK within the next five years. Currently, Freeview holds the top spot, with availability in over 16 million homes and serving as the primary TV platform for more than 10 million households.
The data highlights a strong user base among younger demographics, with the highest adoption rate among 16-34 year olds. The platform, already integrated into new smart TVs, is set to expand its reach further with “plug-in and stream” devices launching later this year. Freely offers a compelling alternative, providing live and on-demand shows from major UK broadcasters without the need for a satellite dish, aerial, or monthly subscription.
The platform’s appeal is undeniable, with nearly 8 in 10 people expressing a desire to have Freely on their next TV. The increasing shift towards internet-only TV viewing is further fueling its growth; a third of UK households are projected to rely solely on internet-based TV by year's end. Freely provides a user-friendly way to access the best of British content.
Over two-thirds of Freely users already stream exclusively via the internet, while the remaining third utilize a hybrid Wi-Fi and aerial setup. Jonathan Thompson, CEO at Everyone TV, commented: “With the majority of our users streaming-only, it shows that Freely is accomplishing what we set out to do – provide an easy and simple way for audiences to enjoy their favourite free TV shows all in one place as viewing habits shift. It has been great to see young audiences embracing Freely, with a way for them to easily stream their favourite shows from the BBC, ITV, Channel 4, 5 and more.”
Freely is currently integrated into smart TVs from manufacturers including Hisense, Bush, and JVC. The upcoming plug-in device will further broaden accessibility, making the platform available to televisions without built-in support.