KTVT, the CBS affiliate serving the Dallas–Fort Worth area, has begun broadcasting its 11 a.m. newscast from its state-of-the-art extended reality studio. This transition, which took place on October 14, 2025, comes after the successful implementation of the technology in weather and sports segments.
According to a LinkedIn post by the station, “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.”
CBS has been actively integrating virtual and augmented reality features across its local stations nationwide. A fully virtual studio debuted at CBS News Atlanta in September. Other CBS stations, including WCBS in New York and the CBS News 24/7 streaming service, have also incorporated virtual environments into their regular programming.
Beyond these initiatives, CBS programs such as “60 Minutes” and “CBS News Sunday Morning” have used green screen technology for specific segments for a while, generally in a more limited capacity.
While there have been no official announcements regarding further newscasts at CBS News Texas transitioning to virtual production, the network seems to be creating a national network of augmented and virtual reality facilities more extensively than other station groups in the U.S..