KTVT, the CBS affiliate serving the Dallas–Fort Worth area, has relocated its 11 a.m. news program to its advanced extended reality studio. This shift, effective October 14, 2025, comes after the successful integration of this technology into their weather and sports segments. According to a LinkedIn post from the station, “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.”
CBS is actively incorporating virtual and augmented reality features across its local stations nationwide. In September, CBS News Atlanta launched with a completely virtual studio environment. Other CBS properties, including WCBS in New York and the CBS News 24/7 streaming platform, have also incorporated virtual settings into their standard programming.
Furthermore, CBS shows like “60 Minutes” and “CBS News Sunday Morning” have a history of using green screen technology for particular parts, often on a smaller scale. CBS has not yet disclosed whether more newscasts at CBS News Texas will move to entirely virtual production. The network's current path suggests that CBS News and Stations has developed a greater national presence of augmented and virtual reality resources than other U.S. station groups, although similar projects are taking place elsewhere in the sector.