KTVT, the CBS-owned television station serving the Dallas–Fort Worth area, has relocated its 11 a.m. news program to its innovative extended reality studio. This transition, which took place on October 14, 2025, builds upon the station’s previous implementation of the technology for weather and sports segments.
According to a LinkedIn post from the station, “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.”
CBS is actively integrating virtual and augmented reality technology across its local stations throughout the country. CBS News Atlanta, for example, launched in September with a completely virtual studio environment. Other CBS affiliates, including WCBS in New York and the CBS News 24/7 streaming platform, have also incorporated virtual environments into their standard programming. Shows such as “60 Minutes” and “CBS News Sunday Morning” have utilized green screen technology for certain segments, though in a more limited capacity.
It remains to be seen whether other newscasts at CBS News Texas will transition to full virtual production. Currently, CBS News and Stations has developed a significant national presence in augmented and virtual reality capabilities, surpassing other U.S. station groups in this area, although similar initiatives are being pursued across the broadcasting industry.