KTVT, the CBS-owned station serving the Dallas–Fort Worth metroplex, has taken a bold step into the future of news broadcasting by moving its 11 a.m. newscast to its extended reality studio. The transition, which took place on October 14, 2025, builds upon the station's earlier adoption of this technology for weather and sports segments.
"This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting," the station stated on LinkedIn, highlighting its commitment to innovation.
CBS has been actively incorporating virtual and augmented reality capabilities across its local stations throughout the country. CBS News Atlanta, for example, launched in September with a completely virtual studio environment. Other CBS stations, like WCBS in New York and the CBS News 24/7 streaming service, have also integrated virtual environments into their regular programming.
Beyond these initiatives, established CBS programs such as “60 Minutes” and “CBS News Sunday Morning” have utilized green screen technology for specific segments for quite some time, usually in a more constrained capacity. It remains to be seen whether other newscasts at CBS News Texas will follow suit and transition to complete virtual production, as CBS has not yet made any announcements regarding further expansion.
The network's current path indicates that CBS News and Stations has established a nationwide network of augmented and virtual reality facilities more extensively than other U.S. station groups, although similar efforts are being explored across the industry.