LALIGA clubs are facing substantial financial losses due to online piracy, with president Javier Tebas stating that they lose between €600 and €700 million annually. This significant impact necessitates a robust response.
To combat this, LALIGA implemented advanced AI monitoring technology last season. This system analyzes registration patterns, detects suspicious traffic, and enhances fraud detection capabilities. In addition to this technological advancement, LALIGA actively engages in dynamic IP address blocking, a strategy proven effective in disrupting illegal broadcasts.
At the LALIGA EXTRATIME industry forum in Singapore, Tebas emphasized the high cost of fighting audiovisual fraud, stating: “Fighting audiovisual fraud has a high cost for LALIGA, but we choose to lead, because the cost of not doing so is much higher. We are facing highly organised criminal networks that cause unimaginable damage across the economy. “The scale of the challenge means that there must be total commitment at the institutional level and between companies, both in the sports industry and technology. This fight is global and collaborative, and we must also act by denouncing the inactivity of some intermediaries, who are allowing criminal content to be shared through their infrastructures,” he said.
A report by the Live Content Coalition (LCC) revealed a staggering 10.8 million illegal sports broadcasts detected in Europe alone during 2024. LALIGA's active participation in Operation Kratos, led by Europol, resulted in dismantling a network with 22 million users across Europe, also seizing weapons and drugs.
LALIGA has secured legal victories, including a landmark ruling enabling dynamic IP blocking. Furthermore, the league has strengthened its partnerships with responsible intermediaries such as Meta, YouTube, and TikTok.