The LIV Golf tournament's 2025 season will be shown free-to-air on ITVX in the United Kingdom. Selected rounds will also air on ITV1 and ITV4. The season starts at Riyadh Golf Club (February 6-8) and concludes with the Team Championship in Michigan (August 22-24). Other stops include Adelaide, Hong Kong, Singapore, Miami, Mexico City, South Korea, Washington DC, Dallas, Andalucia, the UK, Chicago, and Indianapolis.
This follows similar deals with FOX Sports (US), Coupang Play (South Korea), and Movistar Plus+ (Spain). Ron Wechsler, LIV Golf Senior Vice President of Broadcast Partnerships and Programming Strategy, stated: “Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world. With a premier sports broadcaster like ITV, we can ensure that more fans than ever will be able to access the excitement of the LIV Golf experience and connect with the world-class players, teams, and stories that make us a truly standalone global sports league.”
Niall Sloane, Director of ITV Sport, added: “This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season. This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport.”
The league has faced criticism regarding "sportswashing," with concerns over Saudi Arabia's human rights record. This partnership, however, provides UK viewers with free-to-air golf coverage for the first time since the BBC ended its Masters highlights in 2023 and its coverage of The Open seven years prior.