Austrian telecommunications provider Magenta Telekom has announced the addition of the pay-TV children's channel RiC.today to its Magenta TV platform. This strategic move significantly expands Magenta Telekom's collaboration with German broadcaster Your Family Entertainment (YFE), whose Fix&Foxi TV channel is already a popular offering on the platform.
RiC.today distinguishes itself through its unique educational approach. The channel focuses on helping children learn English through engaging content encompassing cartoons, series, and live-action shows. This aligns with Magenta Telekom's commitment to providing high-quality, enriching entertainment for its younger viewers.
“The extension of our partnership with Magenta TV in Austria is an important step in further expanding our commitment to entertaining and educational content for children and families,” stated Armin Schnell, Vice President Sales at YFE. Branko Stanchev, CCO Consumer Magenta Telekom.at of Magenta TV, further emphasized the significance of the addition: “We have expanded the channel variety of Magenta TV and extended the offer for our young viewers. The popular family channel Fix&Foxi TV is now available to an even larger audience. In addition, with RiC.today we are now providing even more high-quality entertainment and thus represent an important addition for our core target group family & kids.”