Network 10 has officially opened a state-of-the-art virtual production studio in Melbourne. Dubbed Studio 1A, the facility combines a large chromakey setup and advanced virtual production software, complemented by automated cameras and graphics driven by the powerful Unreal Engine.
According to Martin White, vice president of news at Network 10, this technology is a key factor in supporting the network’s growing audience. “Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is,” White stated. “Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology.”
The studio features automated camera systems that are operated remotely. They seamlessly integrate with the graphics platform, which allows for the creation of intricate effects during live broadcasts. This capability enables camera movements and scene transitions that would typically be challenging or require more staff using traditional setups.
Network 10 has designed Studio 1A to support a variety of program formats, from regular news broadcasts to special event coverage. This initiative mirrors similar investments made by its U.S.-based sister company, CBS News, which has heavily invested in virtual production for its local stations and its streaming service, CBS News 24/7.
White referred to the new studio as “just a first step” in the network's ongoing technology development plans. While further details about future investments and the potential expansion of virtual production to other markets have not been released, it signals a commitment to innovation within the Australian media landscape.