Network 10 has officially opened its new virtual production studio in Melbourne, named Studio 1A. This innovative space combines a substantial chromakey setup with advanced virtual production software, alongside automated cameras and graphics powered by Unreal Engine. The integration promises a more immersive and dynamic viewing experience.
Martin White, vice president of news at Network 10, highlighted the importance of this technological advancement in supporting the network's growing audience. "Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is," White stated. "Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology."
The studio incorporates automated camera systems that can be controlled remotely. These systems seamlessly integrate with the graphics platform, enabling the creation of intricate visual effects during live broadcasts. This technology allows for sophisticated camera movements and scene transitions that would typically be complex and costly to achieve using traditional studio setups.
Designed to be versatile, the new facility can support a variety of program formats, ranging from news broadcasts to special events. This initiative is similar to the investments made by its U.S. affiliate, CBS News, which has been heavily involved in virtual production for its local stations and streaming platform, CBS News 24/7.
White described the new facility as “just a first step” in the network’s technology development plans. While details about future investments and the potential expansion of virtual production capabilities to other markets remain undisclosed, the launch of Studio 1A marks a significant advancement for Network 10.