Network 10 has officially opened a state-of-the-art virtual production studio in Melbourne. The new facility, known as Studio 1A, features a combination of a large chromakey area and advanced virtual production software, alongside automated cameras and graphics powered by Unreal Engine.
Martin White, vice president of news at Network 10, emphasized how this technology is geared towards supporting the network's growing audience. “Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is,” White stated. “Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology.”
The studio's automated camera systems are designed for remote operation and seamless integration with the graphics platform, facilitating intricate effects during live broadcasts. This approach allows for a range of camera movements and scene transitions that would typically be challenging with traditional setups, or require significant additional staff.
The design of the facility by Network 10 supports a variety of program formats, spanning from news broadcasts to coverage of special events. This initiative mirrors similar investments made by its U.S. counterpart, CBS News, in virtual production for local affiliates and their streaming service, CBS News 24/7.
White described the new studio as “just a first step” in the network’s ongoing technology development roadmap. While further specifics on future investments or the potential expansion of virtual production capabilities to other markets have not been disclosed, this launch marks a significant advancement for Network 10.