The National Hot Rod Association (NHRA), a leading drag racing organization in the United States, has chosen Zixi, a prominent provider of live broadcast-quality video solutions over IP networks, to power the delivery of its live video feeds. The recipient of these feeds is their distribution partner, Endeavor.
To guarantee a consistently high-quality viewing experience, NHRA has strategically deployed the Zixi platform on their own AWS (Amazon Web Services) account. This cloud-based approach offers optimized performance and enhanced control, allowing NHRA to meticulously monitor their streaming workflows while harnessing Zixi's advanced IP video transport capabilities. A key feature of the solution is its dual-path configuration, employing both primary and backup signal paths for fault-tolerant transmission. This redundancy ensures uninterrupted video delivery, even if network problems arise.
The system supports cellular and public ISP connections, ensuring robust connectivity regardless of the on-site infrastructure. The ultra-low latency provided by Zixi is paramount for live sports broadcasting, particularly crucial for the fast-paced nature of drag racing, minimizing delays and maximizing the viewing experience. Rob Hedrick, Senior Director, Production, NHRA, stated: “Zixi is the secret to ensuring reliable delivery to our fans. NHRA partnered with Zixi because we know being able to see the fastest motorsport depends on low-latency delivery. We deployed Zixi in our AWS environment to ensure NHRA has full visibility to spot issues before they happen. Coupled with our brand new LiveU encoders, and using LiveU for backup stream allows us to deliver the 8-10 hours of live event coverage we produce every day on NHRA.TV. Zixi’s ability to do transport stream processing and PID mapping allows seamless failover in case of loss from a provider. Zixi helps NHRA deliver the fastest motorsport reliably to our fans and broadcast partners.”
Furthermore, Zixi’s robust transport stream processing capabilities, including PID mapping, guarantee downstream conformance and compatibility with professional broadcast systems, streamlining NHRA’s content distribution. Marc Aldrich, CEO, Zixi, added: “We’re proud to support the NHRA as they deliver an exceptional viewing experience to racing fans around the world. By leveraging Zixi’s platform, the NHRA ensures their content reaches partners like Endeavor with the utmost reliability and speed.”