The modern media supply chain is a complex ecosystem where efficiency is key. Content creators face pressure to reduce time-to-market and manage costs, making traditional workflows unsustainable. This article examines how organizations can improve their media supply chains using automation, cloud-native architectures, and consolidated toolsets.
Experts discuss eliminating time-wasters and improving decision-making in multi-stakeholder environments. They also explore scalable infrastructure that adapts to fluctuating demand. Workflow optimization and cost management are central themes, reshaping how media companies approach content production and distribution. Aaron Kroger of Dalet defines the media supply chain as "the entire journey of media content — from capture to audience reach."
Ian McPherson of Amazon Web Services adds that it encompasses "workflows that power end-to-end content production, management, delivery and monetization." Geoff Stedman of SDVI highlights automation's role in reducing manual work, stating that automated tools "can handle 90% of the work" in quality control (QC).
Eric Chang of Telestream points to manual processes like metadata entry as bottlenecks. Lucas Bertrand of Looper Insights notes inefficiencies in tracking promotional activity across platforms. Nav Khangura of TMT Insights emphasizes the importance of a centralized interface for managing the entire process.
Kathleen Barrett of Backlight highlights the inefficiencies of fragmented approval processes. Daniel Medina of NPAW stresses the need for a complete view of service operations. Eric Chang reiterates the importance of efficient ingest workflows for quick decision-making.
Aaron Kroger emphasizes automation's role in faster decision-making and approvals. Lucas Bertrand advocates for a shared source of truth for faster decisions. Chris McCarthy of TMT Insights stresses the importance of collaborative workflow design. Ivan Verbesselt of Mediagenix details the ROI of supply chain consolidation, citing significant reductions in content curation effort and workflow efficiency improvements.
Geoff Stedman emphasizes the scalability and availability of cloud infrastructure for managing demand bursts. Eric Chang highlights the benefits of hybrid deployment models. Aaron Kroger suggests leveraging cloud infrastructure for flexibility and scalability, mentioning hybrid distributed architectures.
Nav Khangura compares a well-designed supply chain to a reliable streaming service. Ian McPherson uses Tubi's Super Bowl streaming success as an example of cloud-based scalability. Chris McCarthy recommends a phased approach to cloud migration.
Geoff Stedman advocates for moving away from fixed infrastructure costs and perpetual software licenses. Aaron Kroger suggests a pay-per-hour model for media processing. Geoff Stedman highlights the benefits of cloud-based infrastructure for right-sizing resources. Kathleen Barrett concludes by emphasizing the ROI of consolidating media ecosystems.