From 2027, Paramount Skydance is poised to become a leading broadcaster of the UEFA Champions League in the UK, and a key player in Germany. Securing the auction for the majority of live rights, the deal is estimated to exceed £1 billion over four seasons.
Starting with the 2027–28 season through 2030–31, Paramount+ is slated to broadcast every Champions League match live in the UK, excluding the first-pick Tuesday night game. Amazon Prime Video will retain the rights to broadcast top Tuesday fixtures in the UK and other key European markets. Sky Sports has secured all UEFA Europa League and Conference League matches in the UK, marking the end of TNT Sports’ decade-long role as the main broadcaster for European club competitions.
“This is an important moment for our service and fantastic news for our Prime members in the UK, Ireland, Germany and Italy, securing the biggest games in European football through to 2031,” said Alex Green, MD Prime Video Sport, International. “The new four-year deal gives us long-term certainty and allows us to innovate even more deeply for fans, such as the introduction of Prime Vision this season.”
Reports indicate that Paramount has also emerged as the frontrunner for a substantial Champions League package in Germany under UEFA’s new pan-European tender structure. This process, managed for the first time by Relevent Football Partners instead of Team Marketing, has led to over a 20% increase in rights income for UEFA’s top five markets. Annual club competition media revenues are expected to rise from around €2 billion to €2.5 billion in the next cycle.
This move expands Paramount’s current Champions League strategy. In the United States, CBS and Paramount+ already possess English-language rights to UEFA club competitions through a six-year agreement valued at over $1.5 billion until 2030, while CBS Sports recently acquired US rights to the UEFA Women’s Champions League. The UK and German acquisitions will establish Paramount+ as a primary platform for European club football across several major regions.
For UK viewers, these new deals further fragment the landscape of live football coverage. Starting in 2027, fans seeking comprehensive access to men’s domestic and European club football will need subscriptions to Sky Sports (Premier League, EFL, Europa League, Conference League), TNT Sports (Premier League, FA Cup), Paramount+ (most Champions League games), and Amazon Prime Video (first-pick Tuesday Champions League ties). Free-to-air options will be limited to highlights and occasional matches.