RMC BFM Group, a prominent French media conglomerate including channels such as BFM TV, RMC Sport, RMC Story, and RMC Découverte, has announced its selection of Bitmovin's Player technology. This strategic decision aims to enhance and standardize video playback across all its digital channels.
The deployment will leverage AWS Marketplace, perfectly aligning with RMC BFM's cloud-first strategy and expediting the integration process. The company's ongoing digital transformation necessitated a robust and adaptable solution capable of delivering consistent performance across a complex array of playback technologies. Bitmovin's Player emerged as the ideal choice due to its seamless integration capabilities, broad device compatibility, and its capacity to support the evolving needs of user experience and monetization strategies.
“Bitmovin quickly distinguished itself as the ideal partner to help us elevate the video experience at RMC BFM Group,” stated Patrice Mayet, Chief Technology Officer at RMC BFM. “We needed a high-performance solution able to operate efficiently across multiple frontend providers, a sophisticated CMS, and advanced advertising systems. Bitmovin’s Player satisfied these requirements while also providing the flexibility and innovation we need for future growth. Their team has demonstrated reliability and a deep understanding of the complexities in modern video delivery.”
The implementation is currently underway, with a full launch scheduled for January 2026. This decision follows a thorough proof-of-concept phase where Bitmovin's responsiveness and expertise in cross-platform streaming, and a keen understanding of the unique characteristics of the French media landscape, proved instrumental.
“We are honoured to support RMC BFM’s mission to deliver premium news and entertainment content to audiences across France,” commented Stefan Lederer, CEO and Co-Founder of Bitmovin. “Our player addresses the core challenges RMC BFM faces by providing reliable, flexible, and scalable playback across a wide array of platforms and integrations.”
The utilization of Bitmovin via AWS Marketplace provides RMC BFM with a scalable, cloud-native solution streamlining deployment and perfectly aligning with its long-term infrastructure plans.