At NAB Show 2025, Rohde & Schwarz will demonstrate its cutting-edge digital transmitter technology, engineered for efficiency, reliability, and future-proof broadcasting. Attendees can participate in Tech Talks and discussions focusing on crucial industry advancements and potential.
NextGen Broadcasting standards such as ATSC 3.0 represent a dynamic and constantly evolving technology with substantial potential. It creates avenues for a wide array of lucrative revenue opportunities, encompassing datacasting and robust emergency alerts. Rohde & Schwarz is at the forefront of this progress, developing forward-thinking transmitters and software-defined receivers to accelerate wider adoption. The modular design allows for continuous updates and potential support for applications like the Broadcast Positioning System (BPS), fueling investment and infrastructure expansion.
The liquid-cooled, high-power R&S TE1 transmitter has established new benchmarks in technical design and performance, notably through its inherent ATSC 3.0 capabilities. Its software-defined architecture and highly resilient hardware simplify maintenance, while its energy efficiency of up to 50% significantly reduces operational expenses.
“We look forward to NAB once again, and welcome visitors to our booth to experience the future of broadcasting,” said Steven Edwards, Vice President, Broadcast Distribution at Rohde & Schwarz. “We are focusing on sharing knowledge and experience, and our series of Tech Talks will feature our partners talking about real-world applications. Alongside these presentations we will have discussion panels where we will talk about the real advantages and opportunities for terrestrial broadcasting in the future. “Visitors will also be able to see latest generation of software-defined, high-efficiency modular transmitters,” he added. “That includes our unique RMTX — remote monitoring of transmitters — a new service that provides real-time, secure and proactive monitoring and maintenance. When combined our transmitters offer highly reliable and cost-effective performance, ease of operation without need for extensive specialist engineering operations, and the opportunity to open new revenue streams and services.”
RMTX offers expert monitoring and supervision of transmitters 24/7, from a dedicated Rohde & Schwarz operational support center. Any transmitter issue, regardless of location, will be identified, assessed, and remotely resolved. If necessary, spare parts are quickly dispatched from stock. RMTX also integrates routine preventative maintenance, scheduled for optimal efficiency for operators and engineers. Visit Rohde & Schwarz at NAB 2025, booth W3043 in the West Hall of the Las Vegas Convention Center.