The media and entertainment industry is undergoing a significant transformation in content storage strategies, with security concerns becoming paramount in deciding where and how valuable media assets are preserved. This heightened focus on security is driven by increasingly stringent content protection requirements imposed by major studios and rights holders. Leading streaming platforms and content providers now mandate thorough security audits, encompassing aspects from geographic data separation to access controls, underscoring the vital need for robust storage infrastructure.
“A unified, integrated approach to content security is crucial in broadcast workflows. By deploying end-to-end security solutions that address multiple potential vulnerabilities throughout the content delivery chain, broadcasters can minimize risks and ensure more effective protection against evolving threats,” said Mélanie Langlois, product manager of anti-piracy and content protection solutions of Viaccess-Orca. The escalating value of media content, projected to reach $247 billion globally in 2024 by Ampere Analysis, makes media organizations lucrative targets for cyberattacks. The potential revenue loss from a single pre-release episode or film is substantial, emphasizing the necessity of robust security measures.
While traditional on-premises storage, demanding more internal management, offers complete control over security protocols and access, many organizations are adopting hybrid cloud models. Data from Nasuni shows that while only 19% currently use hybrid cloud, 65% plan to within the next year. This approach allows for direct control over sensitive assets while leveraging cloud flexibility.
This move towards hybrid solutions reflects the understanding that security needs vary based on content type and workflow stage. High-value pre-release content and master files often remain on-premises, while cloud storage handles distribution copies and archives. Security Service Level Agreements (SLAs) are becoming crucial, with content providers enforcing strict rules on data redundancy, geographic separation, and access controls, often challenging to achieve solely in cloud environments.
“Vendors and third-party services play a crucial role in a broadcaster’s cybersecurity posture,” said Sam Peterson, COO of Bitcentral. “Each vendor’s security practices impact the overall risk profile, so broadcasters are increasingly adopting stringent vendor management policies.”
“Regular audits provide insights into potential risks and reinforce a proactive approach to protecting content,” said Terri Davies, president of Trusted Partner Network. “Cybersecurity audits help identify vulnerabilities in systems, workflow and access controls, ensuring that security measures align with industry standards.”
The integration of AI and machine learning introduces new security challenges. The need for quick access to large content libraries requires a balance between performance and security protocols. The future points to ever-more sophisticated security measures in media storage, with providers developing hybrid solutions offering on-premises control alongside cloud agility. The focus is shifting from simple capacity and cost considerations to a holistic approach prioritizing security.