Shop LC Deutschland is poised to broaden its availability in Germany and Austria, launching on Zattoo on October 28, 2025. This collaboration marks a significant step in Shop LC’s European growth strategy, as it introduces its distinctive blend of live auctions, jewelry, fashion, and lifestyle content to a prominent TV streaming service in the German-speaking regions.
Managed by VGL Global, an international retail entity based in Jaipur, India, Shop LC has cultivated a strong brand identity by combining entertainment value with skilled craftsmanship and direct customer engagement. "The partnership marks another milestone in Shop LC’s European expansion, bringing its mix of live auctions, jewellery, fashion and lifestyle programming to one the leading TV streaming platforms in the German-language market."
The channel has been producing a variety of international live shows. These have been broadcasted from locations such as Venice, Bali, Jaipur, Guangzhou, Bangkok, Tucson, and Las Vegas. Each of these events combines live shopping opportunities with cultural narratives and real-time viewer participation.
Recent broadcasts have highlighted the brand’s dedication to authenticity and transparency. Two examples include a live broadcast from a diamond-processing facility at VGL’s headquarters in Jaipur, and another transmitted live from a silkworm-breeding farm in China. These broadcasts showed the origins of Shop LC’s jewellery and textile collections. "Each event blends live shopping with cultural storytelling and real-time audience participation."
Shop LC’s audience can engage with broadcasts through live chat and email. A select group of viewers recently joined the team on its trip to Jaipur, accompanying presenters behind the scenes of the live production.