German pay-TV broadcaster Sportdigital has secured exclusive live broadcast rights to the NASCAR Cup Series in Germany, Austria, and Switzerland. This agreement, running until the end of 2027, grants Sportdigital1+ the rights to air all 36 championship races live with German-language commentary.
Motorsport experts Pete Fink and André Wiegold will provide live commentary. Sportdigital1+ will also broadcast a weekly one-hour highlight show. “Sportdigital has kicked off 2025 at full speed with two new channels, and securing the exclusive NASCAR Cup Series rights fits perfectly into our strategy,” said Gisbert Wundram, Managing Director of Sportdigital. “We are committed to providing a top-tier home for this prestigious motorsport series, and fans can look forward to extensive coverage and expert analysis from our commentary team.”
The NASCAR season on Sportdigital1+ starts this weekend with the “Cook Out Clash” followed by “The Duel at Daytona” on February 13th, and the “Daytona 500” on February 16th. The first live broadcast on Sportdigital1+ will be at 2:00 AM CET on Monday morning, featuring Fink and Wiegold. Sportdigital expanded its channel portfolio on January 1st with the launch of Sportdigital1+ and eSportsONE, available across various platforms.