TAG Video Systems and Witbe, industry leaders in their respective fields, have announced a groundbreaking strategic partnership. This collaboration aims to revolutionize video monitoring and quality assurance across the entire Over-The-Top (OTT) content delivery chain. The partnership merges TAG’s sophisticated monitoring capabilities, including its innovative Content Matching technology, with Witbe’s cutting-edge Virtual NOC and automated video monitoring on real devices.
This combined approach delivers an unparalleled end-to-end monitoring solution. It provides complete visibility into the video delivery process, from the initial source feed to the actual viewer experience across numerous devices and geographic locations. “This partnership marks another milestone in TAG’s mission to deliver multi-app monitoring at scale through our Realtime Media Platform,” noted Ziv Mor, chief growth officer at TAG. “With Witbe’s unique user-device perspective, we’re closing the loop on end-to-end visibility. Our customers now have critical insight all the way to the viewer’s device, allowing them to track virtually every quality aspect, including latency, across the entire network, from source to screen, and proactively address the ongoing demand for a better and seamless viewer experience.”
To showcase their integrated capabilities, TAG and Witbe collaborated on a compelling case study during a major sporting event. This study meticulously assessed both network performance and content delivery at the end-user level—the actual viewer experience. Key metrics included app performance, initial buffering time, and content matching to ensure stream integrity. The study uniquely measured latency across various streaming platforms, a feat previously impossible without end-user stream visibility. The comprehensive monitoring encompassed traditional cable providers and OTT streaming platforms, offering valuable insights into how major streaming services managed the high-demand environment of a significant live event. “At Witbe, we are constantly pushing the boundaries of monitoring and automated testing, so our customers can accurately measure the true quality of experience they deliver to their viewers,” said Mathieu Planche, CEO at Witbe. “Partnering with TAG allows us to solve two critical challenges for our customers: accurately measuring the end-to-end latency, and ensuring the correct content reaches end-user devices. With our combined expertise, we can now not only provide content providers and broadcasters with the ability to measure the true quality of their services on real test devices but also gain insights into how their streams perform across the network.”
The increasing popularity of streaming necessitates consistent, high-quality video experiences across diverse devices and networks. This partnership uniquely integrates TAG’s real-time network data analysis with Witbe’s real-time video quality analysis and active monitoring on real devices. This integration empowers service providers to: Monitor and visualize the entire content delivery workflow, from source to viewer; Measure and compare latency across different platforms; Assess crucial KPIs, such as initial buffering time, video quality, and app performance; and Ensure the correct content is streamed to end-user devices.
The joint solution was deployed during the event, gathering real-time data from multiple locations and devices. This data was compiled into a post-event report, providing valuable insights into the evolving landscape of large-scale live streaming. The report is publicly available.