TiVo is entering the US television market with a new partnership. Sharp Home Electronics Company of America will release the first TiVo OS-powered Sharp televisions in February 2025.
The initial model boasts a 55-inch QLED display with Ultra High Definition resolution, High Dynamic Range support, Dolby Atmos audio capabilities, and three HDMI ports. TiVo OS, already successful in Europe with eight partners and 33 brands including Panasonic and Telefunken, aggregates content from various streaming services and linear TV channels into a single, easy-to-use interface.
“Partnering with Sharp to introduce smart TVs Powered by TiVo in the U.S. represents a significant milestone for us,” said Ben Maughan, general manager of smart TV and media platform for Xperi, TiVo’s parent company. The platform features voice navigation and utilizes algorithms to provide personalized content recommendations based on viewing habits, aiming to reduce content discovery time.
“We have partnered with TiVo to provide a truly independent platform that allows our consumers to find, watch and enjoy content easily,” said Jim Sanduski, president of Sharp Home Electronics Company of America. The TiVo OS supports major streaming services and offers access to both free and subscription-based content, organizing shows, movies, and live events through a unified user interface.
Xperi will showcase the TiVo OS platform at CES 2025 in the Las Vegas Convention Center West Hall.