Viaplay and TV 2 have solidified their partnership with a new agreement to share several valuable sports rights. This collaboration ensures wider viewer access to an extensive selection of football matches across both the Viaplay streaming service and TV 2, a commercial television station in Norway.
The agreement encompasses a wide range of football leagues and competitions, including matches from LaLiga, Bundesliga, Ligue 1, The FA Cup, League Cup, Toppserien, international fixtures, the UEFA Europa League, and the UEFA Conference League. This represents a significant increase in accessibility, with over 3,000 football matches per year being made available to a broader audience across Norway.
“For us as a Norwegian public broadcaster to remain competitive in the future, collaboration with other broadcasters is essential. We were very pleased with the agreement we reached with Viaplay earlier this year on sharing winter sports and handball rights. This new collaboration on selected football rights is a natural continuation of that,” says Olav T. Sandnes, CEO of TV 2.
“This partnership is primarily about giving audiences easier access to even more football content. By pooling rights across our platforms, we offer our shared viewers access to a wide range of top-tier European football. We already collaborate in several other rights areas, and this agreement further strengthens the total offering for football fans,” says Kenneth Andresen, CEO of Viaplay Group Norway.
Viaplay is set to launch its new football package in August, with TV 2’s launch following later in the autumn.