VisualOn, a leader in multimedia playback and AI-enhanced video optimization, and Agora, a leader in real-time engagement and interactive streaming, have joined forces to transform live sports and esports streaming. This collaboration seamlessly integrates VisualOn’s OnStream MediaPlayer+ with Agora’s Sports Live Streaming Solution.
The result is ultra-low latency streaming, achieving as little as 400ms-800ms, with a smooth fallback to CDN for uninterrupted playback. A live joint demo at NAB Show 2025 (VisualOn Booth W3902) will showcase this groundbreaking integration. The demo highlights how the combined solution enhances sports streaming by utilizing Agora’s AI-powered Sports Cam solution for real-time tracking and multi-angle viewing.
Agora prioritized technical alignment to ensure smooth integration with VisualOn’s OSMP+ Player, accelerating deployment and showcasing competitive advantages. Agora’s 180° AI Sports Cam captures live event footage and score data, automatically tracking key objects like balls using AI. The stream is directly sent to Agora’s Media Gateway via RTMP/SRT, bypassing third-party tools like OBS. It's then transcoded and delivered through Agora’s global Software-Defined Real-Time Network (SD-RTNTM), minimizing latency and maximizing efficiency via intelligent routing.
VisualOn’s Player SDK, integrated with Agora’s technology, enables ultra-low-latency RTC streams (400ms to 800ms), with seamless CDN fallback (e.g., HLS) for uninterrupted playback during network fluctuations. This partnership directly addresses the growing demand for real-time, high-quality sports streaming, providing content providers with AI-enhanced interactivity and optimized, seamless live viewing experiences.
“We are excited to partner with Agora to allow content providers to offer ultra-low latency streaming and AI-driven interactivity in real time,” said Yang Cai, President & CEO of VisualOn. “By combining Agora’s innovative Sports Cam solution with VisualOn’s powerful playback technology, we are enhancing the way sports fans experience live events.”
“Agora is committed to revolutionizing live streaming with cutting-edge AI and ultra-low latency technology,” said Tony Zhao, CEO of Agora. “Our collaboration with VisualOn enables broadcasters and service providers to deliver unparalleled real-time audience engagement, with unmatched speed and video quality.”
Attend the exclusive hands-on demo at NAB Show 2025 to witness firsthand how AI-powered ultra-low latency streaming transforms live sports broadcasting.