VOля keeps its finger on the pulse of changes in its subscribers' preferences. According to the latest July monitoring, the 1+1 channel took the top spot in the TV viewing ratings. STB came in second, while ICTV and Ukraine tied for third and fourth place, respectively. Inter rounds out the top five most popular channels, pushing Novy down one spot. In the category of educational channels, the top three are as follows: Nat Geo, Trofey, and Discovery Science. Subscribers who enjoy movies preferred to watch FOX, CINE+ HD, and AMC in July. VOля is known for its collaboration with movie channels, so August should be a month full of cinematic events. For example, CINE + will release two well-known films, "Boyfriend from the Future" and "Where Dreams Lead." On the birthdays of famous actors like Jennifer Lawrence, Robert De Niro, Chris Hemsworth, and Billy Bob Thornton, the Hit, Legend, and CINE+ channels will broadcast the most famous films featuring them. Little ones won't be left out either, as the CINE+ Kids channel will be showing the "Despicable Me" trilogy about the antics of little yellow troublemakers: "Despicable Me", "Despicable Me 2", and "Minions". The company conducts TV viewing monitoring on a regular basis. Analytical reports are generated based on data received through feedback signals from digital television access equipment in over 20 Ukrainian cities with populations exceeding 50,000. The analysis took into account the interests of viewers from over 35,000 households. Today, VOля subscribers have access to 156 channels.