WPLG President and CEO Bert Medina declared August 4th as the station's “Independence Day” in a video message. He framed the end of the station’s 69-year ABC affiliation as a chance for expanded local programming, not a setback. “To you, our loyal viewers, I can assure you the great TV station you’ve known and trusted is about to get even better,” Medina stated.
The message highlighted investment in local content while others cut back. WPLG will significantly increase its news programming. “Starting August 4th, you will be able to watch Local 10 News more than ever,” Medina announced, outlining a schedule with expanded weekday and weekend coverage, including South Florida’s only 9 p.m. newscast.
The station emphasized its commitment to local talent and community. “Many members of our Local 10 family grew up in South Florida. This is our home, and we care about this community,” Medina said. WPLG’s expansion contrasts with national trends. “Many TV stations across the country are cutting back on staffing and news programming. We have done exactly the opposite,” Medina stated.
Medina acknowledged the financial pressures leading to the ABC split. “We negotiated in good faith, asking only for a fair partnership with ABC,” he explained. “However, the network did not make that possible. ABC demanded that we pay more while receiving less value for the investment.” Popular syndicated shows like “Wheel of Fortune” and “Jeopardy!” will remain.
A two-phase transition is planned. On July 28th, WPLG will change its over-the-air frequency; antenna users need to rescan after 10:30 a.m. On August 4th, ABC programming ends, and some streaming services will stop carrying WPLG. “Your Local 10 is here to stay,” Medina concluded, inviting viewers to “join us on Independence Day, August 4th, 2025.” The Berkshire Hathaway-owned station's separation from ABC ends almost seven decades of partnership, with Disney's network moving to WSVN.